Why is aflac a duck

High Contrast Mode. Business Owners Aflac lets you provide your employees with outstanding benefits without costing you a penny. Agents Explore the unlimited potential and flexibility that comes with the opportunity to become an Aflac insurance agent.

Brokers Offer your clients better benefit options with Aflac supplemental insurance policies. Our Company Our Company. Various versions of the jingle from the commercials became the number one downloaded cell-phone ringtone in Japan. Following our lead in the United States—where the duck has a Twitter account and , Facebook fans, and YouTube is filled with parodies of Aflac commercials—Aflac Japan started marketing to the social media and created a website that allows people to rework the song the duck sings in Japanese commercials.

By early November that number had reached , So, how committed am I to the Aflac Duck? Well, in aid of branding, I wear only ties that have ducks on them. If I see a duck tie in a store, I buy it in every color.

When we designed an addition to our corporate headquarters in Georgia, I told the architects that the only thing I insisted on was a duck pond. After all, when people came to headquarters, they wanted to see the Aflac Duck.

Recently, when I was talking to our executives in the United States, I described how the duck had morphed into a cat duck to introduce a new product in Japan. It reminded me of how, when I was first interviewed in Japan about our commercials, people asked me repeatedly to explain why we had picked a duck. But no one got it. As I explained the cat duck to the U. You have 1 free article s left this month.

You are reading your last free article for this month. Subscribe for unlimited access. Create an account to read 2 more. The duck has , Facebook fans in the United States. Read more on Marketing or related topics Brand management and Asia.

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