Press release how many pages

Include a couple of quotes so journalists can choose their human perspective angle. Interactive elements are parts of your press release that journalists must complete an action to consume, such as clicking a link, playing a video, or downloading something.

They allow journalists and readers to further explore your story while giving your business more ways of tracking their preferences and actions. In addition to the interactive elements mentioned above, common interactive content includes hashtags, social media handles, interactive images, and downloadable infographics and portable document files PDFs , such as an e-book, report, or case study. These content elements aid journalists in digging deeper as they cover your news.

For example, a branded hashtag tied to a product launch gives journalists a way to see firsthand what consumers think of it, which influencers are creating buzz around it, and be alerted when upgrades or complimentary products come out. Likewise, interactive images could walk journalists through a virtual product tour and allow you to track how far they went in the product tour, and which product features they lingered on due to heightened interest.

The final paragraph of your press release is called a boilerplate. You should also provide a link to your website and a media contact, which is the primary email or phone number a journalist should contact for more information.

Your boilerplate should be less than words. All companies mentioned in the press release should have their own boilerplate. For more details on how to write a boilerplate, read how to write a boilerplate. Finally, include an end notation at the bottom of your press release document. This tells the media they have accessed the whole document. Whether your press release is only one page long or has a second page, the final page should end with three centered pound signs, like this:.

A simple sentence like this is appropriate formatted in point Times New Roman or Arial font :. Offering journalists multimedia resources in your press release allows them to more effectively craft a compelling story. Press releases with multimedia create more engagement across platforms like social media, blogs, and even print outlets. This is because journalists know that videos and other multimedia can increase engagement threefold.

Embedded multimedia is viewable directly from published news wire stories, while attached multimedia must be accessed via hyperlink from within the article. That said, many press release distribution service plans include free multimedia attachments, which still provide journalists with visuals they can use to add depth to their stories.

Each service has guidelines for formatting the multimedia that is attached or will be embedded in your press release, including file size, type, and quality and resolution limitations.

Be sure to include your original files as well as reformatted files so your media contacts can use them if they believe it will add value to their story angle. When emailing your press release to the media, include links to original assets so they are available in their highest-quality form and not just a reduced-size copy which is often of lower quality. Example of embedded media in a press release.

Writing and distributing a press release can either propel your company toward its goals or fall on deaf ears. To make your press release a worthwhile investment of your time and money, focus on adding quality details to your release, following the standard press release format and including multimedia content and social media links.

For more insights like these, check out our more comprehensive guide on press release best practices. After writing a press release, the next step is to distribute it to journalists and media outlets. If you have a list of press contacts with whom you have a relationship, you can send your press release directly to them. They will send your press release to thousands of media outlets on your behalf. Follow the step-by-step instructions on how to send a press release. For more information, examples, and a free AP style press release template, check out our article on how to write an AP style press release.

If a business launches a new product, there might be mileage in targeting any, or all, of the following:. When you do your research, identify working patterns and deadlines. Many weekly local papers , for example, have a Tuesday deadline for Thursday publication. So, you might be wise not to issue a time-sensitive press release to that audience on a Wednesday. Generally, you should send a press release by email. It's wise to make your subject line attention-grabbing.

Any press release sent by email should be pasted into the email rather than sent as an attachment - this may see your email flagged as spam. Journalists receive a lot of emails, so you may want to follow up press releases with a call to check they've seen it.

If you have photographs to use with your press release, then supply them. If you read the news during the week, you'll find that many stories appear as just a photograph with caption.

It's a great way to get your message across, and can be quite striking. Avoid head-and-shoulders shots - think more creatively. Be careful with branding, as shots that have large logos in the background can be a huge turn off. Photos that may be reproduced in black and white also need careful thought to get the tones right. It's a good idea to include in your press release, under 'Note to editors', that photos are available on request, rather than sending them as an attachment with your press release.

Clogging up inboxes won't win you any friends, and attachments may be flagged as spam. Always include a caption with photographs. If people are included, state "Left to right…" then list the people in the shot and any further detail that's relevant ie where, when, etc. To find out more, see our FAQs.

The first paragraph will outline the details of your announcement and news. The second paragraph is where you may include a quote, and where you begin to back up any claims or add a background to your announcement information. Sometimes, depending on your story, you may use two paragraphs for this information. For example, if the results of a new study are being released, when will they be released and where people can find them.

One approach many press release writers take is to write the release first without worrying about the word count, and then to revise and edit a few times. It helps you perfect your message. Search engine optimization SEO is an important marketing strategy that can help you get a lot of free promotion.

Journalists are usually happy to observe embargoes. Use words maximum to explain who you are, what you're announcing, where it is taking place, when it's happening, possibly why and how. Answering each of these questions enables you to communicate the story's key facts. Treat this part as you would your elevator pitch. Don't add information simply for the sake of it. Each subsequent paragraph should add colour and interest to the story, which means avoiding unnecessary waffle.

When a reader gets to the end of your press release, every important question about the story should have been answered. Make sure your quotes are interesting and informative - not simply 'soft soap' about how great your business is. This should appear under the subheading 'Note to editor' and appear at the end of the release.