Why is livingsocial successful

If you are shy about things, other people will come and try to take a piece of your pie. To learn more about LivingSocial go to www. Every company starts the new year with big goals and aspirations. But how many of those companies actually accomplish them?

B2B brand and product positioning will only continue to become more important with the rise of the End User Era. Startup Strategy. Faria Rahman. With giant Groupon still not profitable two years after going public, LivingSocial is likely wise to look for alternatives. And indeed, O'Shaughnessy has been at pains to explain to anyone who will listen that the two companies are completely different. Fair enough: But he has yet to offer a convincing vision of how the new LivingSocial will succeed.

In a recent interview he stressed that LivingSocial is "a marketing platform, connecting consumers and merchants, usually with a promotional offer. I'm still not sure I understand what LivingSocial's business is all about. I'm wondering: Does anyone? Lesson: Every business needs a unique value proposition. If you can't clearly articulate why the marketplace needs your company, maybe it doesn't. Since November , LivingSocial has announced layoffs of more than people; apologized profusely to the Jewish community for decorating the "Greed Room" at its Seven Deadly Sins Halloween party with dreidels ; suffered a site outage lasting nearly 48 hours, and--oh yeah, had that emergency round of funding to stave off bankruptcy.

At some point, even the most stalwart company supporter will start wondering if anything can go right. Lesson: It's easy to get rattled when things go wrong. Instead, buckle down. Cut out the distractions and make sure you keep your core business running right.

Though LivingSocial is private, Amazon's financial statements offer a look into its finances, which aren't pretty. But those numbers still fall far short of profitability and the revenue decline suggests a company that is retrenching rather than growing. De Lozada predicts that if a purchaser doesn't ride to the rescue, Amazon will either buy the rest of the company, or perhaps LivingSocial will seek Chapter 11 bankruptcy protection.

Lesson: Some business models don't work, or work only for a little while. Keep your business top of their mind with regular contact by pushing interesting content about your area, whetting their appetite to return! After years or marketing themselves, Groupon and Living Social have acquired a high level of trust and authority in their respective industry.

How can you as a small business owner, take some long-term advantage of that? Make sure the page selling your deal includes links to your website. Getting great backlinks is one of the most important points in our hospitality search engine optimization guide , by the way. I know the title promised 7 Ways, click here to download our white paper to learn about the full 7 ways: 7 Ways to Increase Revenue from your Groupon or LivingSocial Deal!

Capture Birthdays, Anniversaries and Special Events your guests come to town for Create lists for each of these and work with an Inbound Marketing company to develop automated email campaigns sent just before these events each year.

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